I read an interesting blog post this morning about the horrors and uselessness of self-promotion on social media. While it brought up some valid points, such as Facebook BUY MY BOOK posts are annoying and next to fruitless, I couldn’t get on board with all of what the writer had to say.
Look, I know as writers going on about ourselves can rub people the wrong way and have the opposite of our posts desired effect. I say this: There is such thing as overkill, but in my experience, using what tools we have in the social media realm does work fairly well if you’re smart about it.
You do need to put in the footwork, you need to make real connections, you need to take chances, and you need to be considerate rather than assumptive. I primarily use GoodReads and Facebook. I look at my fellow horror authors and their…
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